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Aimee Groth is a Los Angeles-based technology journalist, published author and strategist who covers trends in management, entrepreneurship and organizational design. Her first book was about Amazon subsidiary Zappos and its iconic CEO's efforts to decentralize his company's OS as he transformed downtown Las Vegas into a startup ecosystem. 
Her stories about Silicon Valley tech culture and the future of work have been featured in The New York Times, The Wall Street Journal, Quartz, Vanity Fair, Harvard Business Review, and other publications. 
She advises founders and CEOs on their media, content and organizational design strategies. Most recently she worked for HolacracyOne, the organizational design consultancy known for developing a pioneering framework for self-organization that helps companies become more adaptive and human-centered. 
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What your CEO is reading 

 "Quartz’s Aimee Groth reports on companies, primarily in tech, that are adopting flat management styles, where there are no titles and no typical company hierarchy. 'Many of us feel like it would be a giant luxury once in a while to have somebody tell us what to do,' Greg Coomer, part of the founding team at gaming company Valve Corp. tells Ms. Groth. 
... The style has been more easily embraced by technology companies, but other companies are using 'controlled experiments to observe outcomes,' according to a Harvard Business School professor. Online retailer Zappos [recently] became the largest company to go flat."
— Tom Loftus, “What your CEO is reading,” The Wall Street Journal