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Aimee Groth is a Los Angeles-based author, content strategist, and brand storyteller focused on the future of work, leadership, and human-centered design. She crafts compelling narratives that challenge conventional thinking and spark cultural conversations.

Her first book, The Kingdom of Happiness (Simon & Schuster), explored bold experiments in decentralized leadership through the lens of former Zappos CEO Tony Hsieh’s attempt to reimagine both business and community. Written during his lifetime, the book captures a pivotal moment in his journey and its broader implications for work and society.

Aimee has shaped thought leadership and audience engagement strategies for organizations at the forefront of transformation. Her work spans editorial direction, multimedia storytelling, and creative brand development, with a focus on scaling content across platforms—digital, video, audio, and live experiences.

As a consultant, she partners with founders, executives, and creative teams to build distinctive media and content platforms. She has worked with leading organizational design consultancies to help companies evolve toward more adaptive, human-centered ways of working.
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What your CEO is reading 

 "Quartz’s Aimee Groth reports on companies, primarily in tech, that are adopting flat management styles, where there are no titles and no typical company hierarchy. 'Many of us feel like it would be a giant luxury once in a while to have somebody tell us what to do,' Greg Coomer, part of the founding team at gaming company Valve Corp. tells Ms. Groth. 
... The style has been more easily embraced by technology companies, but other companies are using 'controlled experiments to observe outcomes,' according to a Harvard Business School professor. Online retailer Zappos [recently] became the largest company to go flat."
— Tom Loftus, “What your CEO is reading,” The Wall Street Journal