Aimee Groth is a Los Angeles–based narrative strategist and journalist who works with enterprise organizations navigating AI-enabled transformation and organizational change. She consults with Fortune 500 transformation offices, Chief People Officers, and leadership teams on building narrative infrastructure that accelerates adoption and aligns cross-functional efforts during major redesign initiatives.

Her reporting and research on the future of work, leadership, and organizational design have appeared in The New York Times, The Wall Street Journal, Harvard Business Review, TIME, and other publications.

Her first book, Kingdom of Happiness (originally published by Simon & Schuster), explores bold experiments in decentralized leadership through the lens of the late Zappos CEO Tony Hsieh's efforts to implement self-organization at the online retailer, as he invested $350 million to transform downtown Las Vegas into a more socially conscious startup ecosystem. Written during his lifetime, the book captures a pivotal moment in his journey—and its broader implications for reimagining business and society.

Aimee's expertise draws on experience as a partner at the organizational design firm HolacracyOne, combined with more than a decade immersed in the transformation economy—insights now more relevant than ever as organizations grapple with AI integration and evolving ways of working.

In addition to her consulting and journalism, Aimee is developing a scripted limited series inspired by Kingdom of Happiness, expanding the story to a broader cultural audience through narrative television.⇩

What your CEO is reading

 "Quartz’s Aimee Groth reports on companies, primarily in tech, that are adopting flat management styles, where there are no titles and no typical company hierarchy. 'Many of us feel like it would be a giant luxury once in a while to have somebody tell us what to do,' Greg Coomer, part of the founding team at gaming company Valve Corp. tells Ms. Groth.

... The style has been more easily embraced by technology companies, but other companies are using 'controlled experiments to observe outcomes,' according to a Harvard Business School professor. Online retailer Zappos [recently] became the largest company to go flat."

— Tom Loftus, “What your CEO is reading,” The Wall Street Journal